Honda Motorcycle & Scooter India (HMSI), a leading two-wheeler manufacturer, reported sales of 5,34,861 units in August 2025. This figure represents a 4% month-on-month growth compared to July 2025, signaling a positive momentum in both domestic and export markets. The rise comes at a crucial pre-festive period when demand usually strengthens, reflecting consumer confidence as well as the company’s strong product portfolio and outreach efforts.
Sales Performance: August 2025
Domestic Market
In the Indian market, HMSI recorded 4,81,021 unit sales, reinforcing its strong customer base across scooters and motorcycles. Popular commuter models and scooters continued to dominate the charts, contributing heavily to the company’s overall growth.
Export Market
Exports stood at 53,840 units, underlining Honda’s strategy of building a stronger global presence. Exports accounted for nearly 10% of HMSI’s monthly sales, reflecting consistent overseas demand for its products.
April-August 2025 (FY26 Year-to-Date) Overview
For the first five months of FY26 (April to August 2025), HMSI achieved 24,22,880 units in total sales. This includes:
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Domestic Sales: 21,73,834 units
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Exports: 2,49,046 units
While the company faces some challenges in rural demand and entry-level bikes, its cumulative figures demonstrate steady performance with stronger contributions from urban and premium segments.
Market Landscape and Growth Drivers
Previous Month Performance
In July 2025, HMSI had already shown strong numbers, selling 5,15,378 units and briefly overtaking Hero MotoCorp as the top two-wheeler seller in India. The August numbers further strengthen its position as a market leader.
Sectoral Challenges
The broader two-wheeler industry in India has been affected by erratic rainfall, lower rural incomes, and slower entry-level bike sales. Despite this, HMSI managed to secure sequential growth by focusing on urban demand, exports, and premium offerings.
Strategic EV Ambitions
Looking ahead, HMSI has set an ambitious target to capture 30% of India’s two-wheeler market by 2030, with electric vehicles expected to play a central role. The company is particularly focusing on female riders and urban mobility solutions in the EV space.
Product Launches and Retail Expansion
New Models Rolled Out
August 2025 saw the beginning of deliveries for two important models:
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CB125 Hornet – designed for younger, performance-oriented riders.
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Shine 100 DX – catering to the mass commuter market.
Regional launches were held in cities such as Pune, Chennai, Lucknow, Jaipur, Nashik, Ludhiana, and Noida, ensuring wide market reach.
BigWing Premium Network Expansion
To strengthen its premium segment presence, HMSI expanded its BigWing dealership network with new showrooms in Gurugram, Bengaluru, and Chennai. These outlets cater to the mid and large-capacity motorcycle range, enhancing accessibility for enthusiasts.
Road Safety Campaigns and Community Engagement
Awareness Drives
HMSI continued its commitment to road safety by conducting awareness campaigns across 12 cities, including Bangalore, Trichy, Prayagraj, Warangal, and Gandhinagar. These programs focused on responsible riding practices for youth and community outreach.
Safety Driving Education Centre (SDEC) Anniversary
The company also celebrated the sixth anniversary of its SDEC in Ranchi, where thousands of riders have been trained in safe and disciplined driving habits.
Motorsports Activities
Honda strengthened its motorsports engagement during August through multiple international and domestic events:
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MotoGP: HMSI-backed riders competed in Austria and Hungary.
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Asia Road Racing Championship 2025: Participation in Round 4 in Indonesia.
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IDEMITSU Honda India Talent Cup: Round 2 of the CB300F category was organized in Coimbatore, encouraging young Indian talent to pursue professional racing.
Production Capacity Expansion
HMSI is also preparing for the future with major investments in capacity expansion. A new production line at its Vithalapur plant in Gujarat is expected by 2027, increasing the plant’s annual capacity by 6.5 lakh units. Once operational, Vithalapur will have the ability to produce 2.61 million units annually, making it HMSI’s largest global plant.
This investment of ₹920 crore underscores Honda’s confidence in India as a global hub for two-wheeler production. With this expansion, the company’s total Indian capacity is projected to reach nearly 7 million units per year.
Outlook
The combination of steady growth in August, strong exports, new product introductions, retail expansion, and motorsports visibility positions HMSI strongly for the festive season. While rural demand remains a challenge, Honda’s focus on premium bikes, safety initiatives, and EV ambitions will likely help it sustain momentum in the coming quarters.
Frequently Asked Questions (FAQs)
Q1: How many two-wheelers did Honda Motorcycle & Scooter India sell in August 2025?
A1: HMSI sold 5,34,861 units in August 2025, reflecting 4% growth compared to July.
Q2: What is the breakdown between domestic and export sales?
A2: Domestic sales were 4,81,021 units, while exports stood at 53,840 units.
Q3: What are the company’s sales for FY26 so far?
A3: From April to August 2025, HMSI sold 24,22,880 units, of which 21,73,834 were domestic and 2,49,046 were exports.
Q4: Which new products were introduced in August 2025?
A4: The CB125 Hornet and Shine 100 DX were launched regionally, with deliveries starting during August.
Q5: Has HMSI expanded its dealership network?
A5: Yes, HMSI opened new BigWing premium outlets in Gurugram, Bengaluru, and Chennai.
Q6: What road safety initiatives were taken recently?
A6: Campaigns across 12 Indian cities promoted responsible riding, and the Ranchi Safety Driving Education Centre celebrated its sixth anniversary.
Q7: How is HMSI involved in motorsports?
A7: Honda supported riders in MotoGP, the Asia Road Racing Championship, and organized the IDEMITSU Talent Cup in Coimbatore.
Q8: Is HMSI investing in production capacity?
A8: Yes, ₹920 crore is being invested in a new line at Vithalapur, increasing annual capacity by 6.5 lakh units by 2027.
Q9: What is HMSI’s long-term strategic target?
A9: The company aims for a 30% market share in India by 2030, with electric vehicles as a major growth driver.
Q10: Where can I find more information?
A. A10: Visit the official website: https://www.honda2wheelersindia.com.
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