The Siliguri chapter of Young Indians organised a seminar on "Marketing in Action - Practice Branding the Right Way" on 29 July 2017. All the newly registered YUVA members of Salesian College Siliguri campus participated in the seminar.
The programme started by 4 pm with the welcome words delivered by Anirban Ghosh. He introduced the speakers, Mr. Prarik Rathod and Mr. Ramalingam S. Both the speakers were MBA graduates from the prestigious J.B.I.M.S, and were experts on Brand Strategy and Design. They had worked across global brands like Coca-Cola, Arrow and Cipla. Their rich experiences led them launch their own firm; Prarambhan Creative Works.
The talks enlightened the students about the various stages of branding; starting from the product to an iconic brand. The thoughts like ‘branding is an investment and positioning must be equal to perception’ were inspiring. The students felt motivated to start up their own business having brand of its own. The speakers instilled into the students the need for making every one of them in ‘brand’ category. SWOT analysis was proposed for being progressive.
The fifty students who participated in the seminar felted enthralled with the inputs and the interactions. The seminar came to a close by 5 pm with the vote of thanks proposed by Mr. Anirban Ghosh. Both the speakers were presented with the College annual magazine. As they took leave of the campus they said that they were impressed with their “Salesian College Experience”.